Willing Hearts Redesign
Refreshing the interface of the Willing Hearts website.
YEAR
2024
TEAM
Ang Sze Ern
Guidance from Ryan Ho
2024
TEAM
Ang Sze Ern
Guidance from Ryan Ho
TIMEFRAME
6 weeks
CATEGORY
Service Design, Website Design
6 weeks
CATEGORY
Service Design, Website Design
WHAT I DID
Interviews
Prototyping
User testing
Design of final website
Interviews
Prototyping
User testing
Design of final website
THE PROBLEM
Willing Hearts is a soup kitchen which serves
the underprivileged by providing daily
meals, with operations relying
significantly on volunteers and donations.
Feedback showed that potential donors found the Willing Hearts website challenging to navigate, especially when donating or learning about volunteer opportunities.
Feedback showed that potential donors found the Willing Hearts website challenging to navigate, especially when donating or learning about volunteer opportunities.
THE GOAL
Increase Donations
A redesign to simplify the donation process is needed. The current system is perceived as cumbersome, deterring potential donors.
The new design should streamline this process, making it quicker and more user-friendly.
A redesign to simplify the donation process is needed. The current system is perceived as cumbersome, deterring potential donors.
The new design should streamline this process, making it quicker and more user-friendly.
Boost Volunteer Signups
Enhancing the separate volunteer sign-up interface. Feedback suggests that interested individuals find the process unclear.
A more intuitive and engaging sign-up experience is crucial.
Enhancing the separate volunteer sign-up interface. Feedback suggests that interested individuals find the process unclear.
A more intuitive and engaging sign-up experience is crucial.
Improve Engagement
Create a compelling storytelling section that showcases our impact.
Stories of how donations and volunteering make a difference can motivate more contributions and support.
Create a compelling storytelling section that showcases our impact.
Stories of how donations and volunteering make a difference can motivate more contributions and support.
GUIDELINES
Style
Straightforward
Warm
Strong visuals, imagery
Clean
Easy navigation
Straightforward
Warm
Strong visuals, imagery
Clean
Easy navigation
Tonality
Inclusive
Compassionate
Non-affiliated stance
Clear
Comprehensive
Inclusive
Compassionate
Non-affiliated stance
Clear
Comprehensive
Voice
Motivational
Gratitude for support
Inspire further involvement
Outcomes of efforts
Motivational
Gratitude for support
Inspire further involvement
Outcomes of efforts