WORKPLAYCAPTURE




DIDFOC Branding

Designed the theme for the NUS Division of Industrial Design Freshman Orientation Camp, shaping its visual identity and experience to welcome and engage new students.

The theme ‘Sandbox’ symbolizes fresh beginnings in a dynamic and creative environment, akin to a playground, brought to life through playful and vibrant visuals.   
YEAR
2024

TEAM
DIDFOC Publicity Team

TIMEFRAME
13 weeks

CATEGORY
Branding Design, Illustrations


WHAT I DID
Ideation of themes
Ideation of activities
Ideation of merchandise
Character design
Post design
Curation of merchandise

LINKS
@nus.idclub Instagram










BRANDING GUIDE



MERCHANDISE
We created a camp T-shirt, totebags, lanyards and embroidered patches as merchandise for the camp.



SOCIAL MEDIA POSTS
Designing publicity content for Instagram.





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